Oct. 1, 2002
LAS VEGAS - A new basketball marketing campaign has been launched to promote ticket sales for UNLV men's and women's basketball, athletics marketing director Melissa Meacham announced Tuesday.
The campaign has been dubbed "Hoops City, UNLV," and is sponsored by Saturn of Henderson and West Sahara. The premise of the campaign is patterned after a master-planned residential community. Hoops City, UNLV, is a master-planned basketball community. It is a place where people who eat, drink, sleep, walk and talk Rebel basketball can call home.
"This campaign started out as a fun idea and has grown into an invitation to the Las Vegas community to commit to being a part of Runnin' Rebel and Lady Rebel basketball," Meacham said. "We have a great value in season tickets and we are asking people in our community to support the Rebels as the programs continue to grow.
"On behalf of the UNLV Athletics Department, I want to extend a sincere thank you to Saturn of Henderson and West Sahara for showing its Rebel pride and supporting us financially to better promote our basketball programs. I also want to thank UNLV's ESPN Regional office for arranging the sponsorship."
Saturn of Henderson and West Sahara is providing $30,000 to UNLV for the campaign and is allowing the athletics department to tag its local television advertisements with basketball game information. Saturn of Henderson and West Sahara is also providing a car lease for one year to be used in a student attendance incentive program. It is also allowing season ticket information to be included in its direct mail pieces.
"We are thrilled about partnering up with UNLV for this campaign," said Michael Curtis, marketing director for Saturn of Henderson and West Sahara and a former Runnin' Rebel. "We believe that we are helping to build championship crowds at both UNLV men's and women's basketball games."
Hoops City, UNLV, will also be featured on schedule posters, schedule cards, billboards, entrance signs to the arena and print advertisements.
Individual-game tickets are now on sale and may be purchased four ways:
1) Log on to the website www.unlvtickets.com2) Call 739-FANS3) Visit the UNLVtickets outlet at all Station casinos and Fiesta casinos, or the Galleria Mall at Sunset, Boulevard Mall or Meadows Mall4) Visit the Thomas & Mack Center Box Office
Season tickets may only be purchased by calling (702) 739-FANS.
Season tickets for men's basketball start as low as $175. Individual-game tickets are $26 for plaza level, $15 for center balcony level and $8 for end balcony level. Tickets for the Las Vegas Showdown are priced differently at $28 for plaza and $22 for balcony. Exhibition games are priced at $15 for plaza, $8 for center balcony and $5 for end balcony.
UNLV students with valid ID are admitted to all games free of charge. Family Fun Zone tickets are available for all Saturday games, excluding the Las Vegas Showdown. The Family Fun Zone deal includes four balcony tickets for $30 and includes giveaway items.
Season tickets for women's basketball are $35 for adults and $20 for seniors and faculty/staff. Individual-game tickets are $5 for adults. Children under 12 and UNLV students with valid ID are admitted to all games free of charge.
