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UNLV Athletics Welcomes New CFO Taylor Covington

Las Vegas native comes to the Rebels as Senior Associate Athletics Director/Chief Financial Officer after serving as Assistant AD for Business Operations at West Virginia .

LAS VEGAS (UNLVRebels.com) - UNLV Director of Athletics Erick Harper has announced the addition of Taylor Covington to the UNLV Athletics staff as its new Senior Associate Athletics Director/Chief Financial Officer (CFO).

Covington has returned to his hometown of Las Vegas after acquiring over a decade of experience as a sports business finance strategy consultant with two of the world's leading consulting firms as well as administrative experience at Brigham Young University and West Virginia University.

"We are thrilled to welcome Taylor back to Las Vegas as our new CFO," Harper said. "He brings a wealth of experience and an impressive track record in sports business finance and operations. His expertise, particularly with managing complex budgets and financial strategies at both the collegiate and professional levels, will be invaluable as we continue to grow and elevate our programs. We are confident that Taylor's leadership will make a significant impact on the future of UNLV Athletics."



Prior to his new role at UNLV, Covington served as the Assistant Athletics Director for Business Operations at West Virginia from 2022-24. At WVU, he was responsible for the department's $110+ million-dollar budget for 18 sports and 30+ cost centers, in addition to managing the department's financial outlook and proforma, day-to-day business operations, state and foundation cash flow, capital project financing and planning, travel, charters, gameday spending, concessions, and payroll. He also served as the Interim CFO for WVU Athletics for five months.

Prior to moving to Morgantown, Covington worked at BYU from 2021-22, serving in a variety of capacities as the Cougars prepared for their move to the Big 12 Conference. During that time, he managed projects around marketing, fan experience, internal operations, NIL, corporate sponsorships, analytics, and the Built for Life program.

Before working in college athletics full time, Covington was a sports business finance strategy consultant with both PwC Advisory and Deloitte Consulting. As a finance strategy consultant, he worked with both collegiate and professional sports organizations, stadium developers, sports marketing firms, as well as other sports-adjacent businesses. He also led finance and strategy projects for multiple Fortune 500 organizations where he specialized in budgeting and forecasting, operational effectiveness and revenue generation.

Covington is very active in the college athletics community where he serves on the College Athletics Business Management Association (CABMA) Programming Committee for NACDA as well as a CABMA front-line mentor for up-and-coming business office administrators.

Covington grew up in Las Vegas, attending Palo Verde High School and beginning his college career at UNLV. He finished his undergraduate studies at BYU with a degree in economics and later returned to BYU, earning a MBA from the Marriott School of Business. He resides in Summerlin with his wife Jenny and four children (Leah, Chanler, Ty, and Taysom).


 
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